The land of opportunities, Dubai, is quick to adapt to the latest happenings and embrace new trends. The world’s shift towards digital, which has been happening for a few years now and is at its peak currently, has changed the business landscape in Dubai. Digital marketing has become a necessity to gain customer engagement and fuel business growth. 

As a result, established businesses, as well as new ventures in Dubai, are focusing on strategies to build online success. Social media marketing in Dubai, SEO, SEM, etc. are some of the methods that are being used widely. Among these, SEO or Search Engine Optimization is hailed as one of the topmost strategies for effective digital marketing. 

What is SEO

SEO is a set of actions that are implemented to make a website (or any content) rank higher on the search engine results pages. That is, it provides some guidelines upon which content is created so that when people search about a particular topic on search engines (like Google, Bing, etc.) the content is displayed on top. Naturally, when content is displayed on top of search results, it drives more traffic as people tend to click on the top results. 

SEO serves another major purpose, which is to give businesses an understanding of people’s expectations, likes, and dislikes. It helps businesses identify what people are searching for and curate content that satisfies their requirements. Following the best SEO practices can also make a website more user friendly and engaging. 

Why is SEO Important  

Imagine you are looking for an e-learning platform to study a course on digital marketing. Probably the first thing you will do is search on Google for “best digital marketing course online”. Within seconds, you will get thousands of results. But you are not going to look at all thousand results. Rather, you will focus on the ten results that are shown on the first page. You may even find a suitable platform within the first five results, after which you will abandon the search. Isn’t that correct? This is exactly why SEO is important. 

The results on the first page get the most attention. If a potential customer searches for a topic related to your business and if your business doesn't appear on the first page of search results along with your competitors, you lose the opportunity. For your business to be visible, you need to implement best SEO practices. Then only you can reach out to more people and improve the chances of doing more sales. 

Traditional marketing methods are no longer enough. The digital approaches must be imbibed as well in order to succeed in today’s digital era. Businesses throughout the world, and especially those in the Middle East, have become aware of this booming need. SEO in Dubai is growing in prominence, as a result, and will continue to stay in demand in the coming years. 

Three major areas where SEO can help your business is:

  • Visibility and ranking: Better your SEO strategies, the higher you can rank on search engine results pages. And as we have already seen, the higher you are positioned in the search results, the more is your visibility. 
  • Web traffic: Reports show that moving up one spot on the search results can increase the click-through rate by 31%! So, having your business website rank on top will drive huge traffic to the website. You should ideally aim for the number one spot, but anywhere within the top five are good!  
  • Page authority: Page authority is a measure of a website’s credibility and trustworthiness. It is a key factor for search engines. Basically, the higher the page authority score (between 1-100), the more authority a website has. Link building, an important SEO strategy, plays a vital role in improving page authority. 

Wrapping Up

The importance of SEO for businesses is paramount today. You can do SEO on your own by learning courses from industry experts. It is said that the best way to start learning how SEO works is through practice. If you don't have the resources to do it yourself, you can hire a digital marketing agency in Dubai that will optimize your website for all the best practices required to succeed in the digital world.