I often hear people say, "You see Rolex everywhere" or "Everyone wears a Rolex" and in a way, maybe that is true, but can't the same be said of Porsche? ? Both brands unwittingly exhibit this similarity, but does it discredit their products or values? In my eyes, no. I remember once a friend asked me why I had chosen to buy a Rolex. The answer certainly varies from person to person, but for me, it was first and foremost the prestigious history of the brand that guided my choice.

From a pragmatic point of view, Rolex and Porsche share a common core of values: one symbolizes Swiss precision, the other German reliability and the two brands can only be described in superlatives. Rolex continues to carefully follow its common thread by creating moderately affordable sporty models, not unlike their predecessors. So yes, some parts might be a little heavier and seem to have gained width on the wrist, but overall they've basically stayed the same. The same goes for the Porsche 911, which has remained virtually identical over time despite the volume gain and the switch from air cooling to water cooling.

Rolex Submariner on the wrist

Rolex and Porsche could have decided to drastically modify their products over the years and choose a completely different strategy, but it did not happen. True to their line of conduct, the two brands have set out to use a formula that has been tested and approved for a long time. They have refined and perfected their product until they can offer it in its best light, in a familiar setting, similar to that created years before.

That said, I hear owners of Rolex or vintage Porsches here exclaiming that no, they are not like before, they are too perfect, too modern and lacking in charm. There is something true about this, but there is no denying the fact that the original silhouette is still omnipresent, and that this search for "perfection" has led to the creation of a more robust product that does not eventually get better. Porsches and Rolexes are so well designed today that they are perfectly suitable for everyday use, not least thanks to continuous product improvement.

I know people who would describe the Porsche as pretty cool, but pretty basic all in all. This purity of lines makes it extraordinary and aesthetic, and Rolex shares the same values. Timepieces may at first glance seem quite simple in their design, but it is precisely this simplicity that makes them so popular and recognizable at first glance. And while talking about basic design, the lines that make the Rolex easy to recognize are also those that, unlike the Porsche, make the Rolex arguably the most counterfeit watch in the world of watches. However, come to think of it, the large-scale counterfeiting Rolex is undergoing provides further proof of its great popularity. Be careful, you will not surprise me advocating the purchase of counterfeits,

Rolex GMT Master "Pepsi"


What I also like about these two brands is that they are technically affordable and offer good value for money, unless you dig into extremely rare vintage models, which can reach astronomical sums. . What make the average person dizzy, of which I am one. On the other hand, if you look at the price of a Rolex Datejust or a Patek Philippe Calatravabase, you will quickly see the gulf that separates these different categories. Which brings me to talk about an important point: the resale value, another similarity between the two brands. If you take a Rolex Submariner 5513 and a Porsche 911 from the same era, you will find that their price has more than risen since their inception, even with inflation taken into account. No doubt your return on investment will be attractive. One could even say that their value is as safe as that of the Swiss currency.

I think the most amazing thing about these two brands is their accessibility. People from all walks of life can afford them, without necessarily being extremely wealthy, and this is what in my opinion makes Rolex and Porsche so successful. They adapt to all lifestyles, they are versatile and lend themselves to all uses. Their secret? Careful design work that gives them a flexibility of use that seems innate, unlike most other luxury brands. Where other high-end cars struggle to adapt to everyday life, the Porsche does well. I even saw 911s in central London with a baby seat attached to the car. back seat. A little surprised at first, I begin to find the image pleasant.

I guess some readers of this article, taking note of the arguments I have developed so far, will only find good reasons not to buy these brands, especially because of an alleged banality. But you don't have to be a connoisseur of the world of watches to know that Rolex is a high-quality brand, whereas if you ask the average person what an Audemars Piquet is , they will surely look at you from a funny look asking you to repeat. Again, we can take the same example for Porsche by comparing, for example, the popularity of a Porsche 911 and that of a Pagani Huarya ( pronounce: "ouaille-ra"). I am convinced that if you take the time to study a Rolex or a Porsche in detail, you will realize that their manufacturers have succeeded in developing an object which largely deserves its popularity and that the latter is not ready to go. run out of steam. It is today's collectors, who have carefully studied these brands and the products they offer, and who have set their sights on one, two or perhaps more, that will give birth to the next generation of enthusiasts. from Rolex and Porsche. So, is a Rolex a Porsche on your wrist? It seems so.