Augmented Reality in Retail Market report published by Value Market Research, which studies the future outlook of the market. It includes the size, share, growth, trends, key players, segments and regional analysis in detail during the study year 2022-2028.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the augmented reality in retail market include Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), ViewAR (Austria), Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Total Immersion (France), Kudan (UK), and INDE (UK). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

Global augmented reality in the retail business is flourishing as a result of increased investments in the augmented reality market and the rise in smartphone adoption. Augmented reality in retail provides immense opportunities for businesses, such as boosting sales, increasing customer engagement, minimizing returns, reducing staffing expenses, and delivering a contactless experience, further bolsters augmented reality's market growth in retail. Additionally, the advantages of augmented and virtual reality-based solutions in terms of cost-effectiveness positively affect the market's expansion.

The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of augmented reality in retail. The growth and trends of augmented reality in retail industry provide a holistic approach to this study.

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Market Segmentation

This section of the augmented reality in retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Technology

  • Marker-Based Augmented Reality (Passive Marker, Active Marker)
  • Marker-Less Augmented Reality (Model Based, Image Processing Based)

By Offering

  • Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others)
  • Software & Services (Software Development Kits (Sdks) And Apps, Services)

By Device Type

  • Head-Mounted Display (HMD)
  • Smart AR Mirror
  • Handheld Device

By Application

  • Advertising And Marketing
  • Try-On Solutions
  • Planning And Designing
  • Information Systems

By Retail Type

  • Jewelry
  • Beauty And Cosmetics
  • Apparel Fitting
  • Furniture And Lighting
  • Grocery Shopping
  • Footwear
  • Others

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality in Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

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