Successful brands are using video marketing and other digital marketing strategies by many video production services to interact with their audiences on social media.


Many businesses are still calculating their losses as a result of COVID-19's effects on the world. Given that most corporate brands have a physical location, this has had a significant impact. Businesses are preparing to resume regular operations as the Covid-19 vaccination campaign gets underway, which is the long-awaited light at the end of the tunnel. Video marketing is still an effective tool for re-engaging audiences, which is a strategy that brands are exploring.



In 2022, video will account for 82% of all internet traffic, according to the most recent Cisco Annual Internet Report. The dynamics of video marketing, however, have changed as a result of the pandemic, and corporate brands must adjust to the "new normal" in order to succeed.


Moving forward, we examine the current trends in corporate brand-friendly video marketing.


Flexibility Is Essential For Coping With Change.


Planning is essential to business activities. To ensure order, everything is clearly outlined. This is the rule that marketers follow when they create sound strategies for their video marketing campaigns, paying close attention to every last detail. This is admirable because a well-thought-out marketing strategy rarely fails, but the situation is different in the face of unprecedented events. Your effective video marketing plan abruptly stops working because it is playing on the wrong field.


Despite the difficulties of the pandemic, the brands that are able to make quick and spontaneous changes to their video marketing strategies are having the greatest impact. They use relatable language while incorporating aspects of the current realities into their campaigns.


Marketing initiatives centered on physical contact were inappropriate during the Covid-19 lockdown because everyone was confined to their homes and felt alone. Only if there was room for flexibility would such marketing campaigns be able to change course.


Empathy Is Invaluable.


The main objective of many video marketing campaigns is to increase sales. Up until it checks that box, a marketing campaign is typically considered unsuccessful. The distance between the consumer's first point of contact and the point of sale is enormous. Successfully guiding the customer through the various stages of the sales funnel necessitates great tact. Over the past year, we have reiterated the necessity of empathy for successful video marketing.


In the wake of the pandemic, people reviewed their priorities. As survival needs took priority, items that were at the top of the list fell to the bottom. Products that had previously been of great value to the consumer were rendered irrelevant by the lockdown, which caused distress. Successful brands put more effort into showing concern for the welfare of their audiences by creating video marketing campaigns of solidarity and compassion rather than shoving their products down consumers' throats. They changed their focus from increasing sales to providing consolation in the hope that their presence during those trying times would be remembered.




Standing Up For Justice Is More Fulfilling Than Remaining Silent.


Mission, vision, and purpose are what propel corporate brands. These elements are fundamental to a company's core values. Although brands have different values, they all strive to make the world a better place.


Some business entities have been outspoken about their values and have used their platforms to advance society. Recent news stories have focused on social justice issues like racial and gender inequality as well as police brutality. In contrast to their competitors, brands that have spoken out strongly against these vices in their video marketing campaigns stand out because they have earned the trust of their target audience.


According to a report by Edelman, 64% of consumers would support or avoid a brand depending on its stance on a social or political issue. Use your company's values as a constant reminder of where your business stands by incorporating them into your video marketing campaigns.


There Has Never Been A Better Time To Stretch Your Money.


One of the most important lessons the pandemic has generally taught us is the importance of practicing financial restraint. As the global economy collapsed in the early stages of the pandemic, survival turned into a struggle. Corporate organizations had to keep their marketing expenditures to a minimum in order to pay their staff and continue to operate. It was not practical to spend thousands of dollars on expensive TV commercials.


Successful brands are using video marketing and other digital marketing strategies to interact with their audiences on social media. More intriguingly, they are concentrating on using smartphones to create their content rather than expensive production tools.


While everyone was confined to their homes during the lockdown, Brands had to make do with whatever they could get their hands on. The audience was aware of the situation and participated in brand-sponsored video campaigns, including live streaming.



Still, Mobile-Friendly Content Is King.


In a recent study, no less than 56% of consumers admitted that the pandemic caused them to use their cell phones more frequently. When your video marketing campaigns receive more views, they are successful. When your video marketing campaigns are not optimized for mobile devices, you deny many people the chance to see your incredible offers. Due to the fact that search engine goliaths like Google are giving mobile content indexing priority, the mobile-first trend is not going away anytime soon.




The statistics on video marketing that are currently available hold great promise for corporate brands. Corporate brands are doing their best to create sophisticated technical aesthetics in their video marketing campaigns because there are so many brands vying for consumers' attention. But as of late, we've discovered that the actual content is most important. Everything else is secondary; the consumer is more receptive to content that speaks to them.